Every company is different, not only by product type but by personality, values, people and approach. That is why at Extera we care about implementing comprehensive, effective and, above all, tailored Social Media Marketing strategies.
Our method
Personalization of the proposal emerges through an analytical and structured process in which nothing is left to chance.
01
Brand analysis and goals
The first step are an open discussion with the client and the study of the brand. It is very important for us to first:
understand the style, strengths, and values of the brand;
analyze the media assets available, ranging from product images to website and videos, that could be useful for future sharing;
specify the tone of voice with which to communicate on social media;
set the goals that the company expects to achieve.
A correct communication is the focal point of an editorial plan aimed at increasing audience engagement and trust toward the brand.
02
Brainstorming and proposals
After understanding the brand's communication goals, Extera's social team, through strategic brainstorming, will bring creative and original ideas and proposals to life, integrating more articulated activities as needed, involving, for example, influencer marketing and brand ambassadors.
03
Engagement and social ads
To reach new customers we plan the promotion of strategic posts to bring traffic to the set page or the creation of ad hoc social ads campaigns with customized audiences based on the goals the company wants to achieve:
increased popularity and Brand Awareness;
interaction with posts and pages;
traffic to the website;
generation of new contacts and email subscribers;
online sales and up-selling or cross-selling activities.
But that's not all: if a new collection release or a drive-to-store campaign to the physical store is on the agenda, the Extera team will think about implementing strategies geared toward specific promotions, offers, and giveaways.
04
Creating a comprehensive social plan
Once the communicative and stylistic line has been approved, a comprehensive social media marketing plan will be drawn up, with targeted activities designed according to the target market, also taking into account seasonality, promotions and holidays, in order to optimize the client's investment as much as possible on all digital channels.
05
Optimization
Before scheduling the posts, the client's social profiles will be optimized so as to be sure to align visuals, descriptions, bios, and shops with the new social media marketing strategy.
06
Calendar and schedule sharing
Once the social media marketing plan is defined, a calendar of activities will be shared with the client, which will include the editorial publishing plan complete with graphics, copy, and hashtags. We will then be ready to plan individual posts and any stories or videos, if planned, to begin the brand's communication journey!
Based on the type of company, target audience, personality, and most importantly, the goals set, our team suggests a mix of channels to make the brand message and proposition effective.
Instagram
Instagram is the perfect channel for posting high-impact photos or short videos. In addition, features such as Reels and Stories allow you to create increasingly engaging content.
Facebook
Facebook is more devoted to informational and promotional content, which, in the case of an e-commerce business, can range, for example, from explanations of a product's features and benefits to tips on its use.
Tiktok
Certainly TikTok represents the revelation of recent years: the number of subscribers in Italy is growing, especially among the very young Gen Z, the new consumers. With its catchy videos, even a product presentation becomes fun.
Pinterest
Social media management activity on Pinterest, on the other hand, is particularly suitable for specific industries, such as furniture. Due to its inspirational pinboards, it is often used bu users in the early stages of the buying process.
Linkedin
The B2B social network par excellence lends itself optimally to institutional brand communication. It represents the perfect channel for increasing the company's reputation and the network of contacts of its key corporate people, such as CEOs, Sales Directors and Marketing Directors.
Emerging social media
Our team is always tuned into new trends and ready to dive into the study of new social media, to provide your brand with innovative channels and all the skills and passion that characterize us.
certifications
The expert advice you are looking for.
Meta
From Facebook to Instagram, the partnership with the Meta world sees us active on the broad front of social advertising.
Pinterest Advertising Essentials
Pinterest represents the most popular inspiration board on the web. That's why we integrate it into the social strategy of brands in specific product sectors, with campaigns designed and optimized thanks to the experience of our Digital Advertising Specialists.
Contacts
Let's talk.
Do you have a digital project you would like to talk to us about or simply want to get in touch? Drop us a line!
