Quick and easy product catalog management
All data will be in one place, in which the team can optimize, categorize, and enrich product information, identifying and correcting any errors or deficiencies.
DIGITAL TRANSFORMATION
Akeneo PIM
Extera partners with Akeneo, global leader in product experience management.
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THE PLATFORM
What is Akeneo PIM?
Akeneo is the first open-source Product Information Management platform designed and built for non-technical users. Its Enterprise version delivered as SaaS, intuitive and flexible, is perfectly suited to the needs of marketing and e-commerce teams who want to adopt a user-friendly tool to manage product information and build an outstanding Product Experience for the end customer.
need
A multitude of channels to update and increasing customer expectations.
In a recent survey of 1,800 consumers in 8 countries including Italy, it was found that 2 out of 3 consumers faced with a negative product experience lose trust in the brand enough to stop buying it. Poor, inaccurate, or inconsistent product information across different communication channels impacts purchase decisions and thus ultimately companies' revenues. At the same time, it is by no means easy for marketing/e-commerce teams to manage the multitude of product information, given today's proliferation of touchpoints and the need to provide an excellent customer experience along today's increasingly fragmented customer journey.
Simplifies and improves product catalog management
With Akeneo PIM, marketing and e-commerce teams can dramatically improve the quality,accuracy and completeness of product information, simplifying and accelerating catalog management.
With Akeneo PIM you will obtain
By improving internal processes, the team can create better product experiences, expand catalogs, and ensure great omnichannel distribution of information.
Centralized update of all communication channels
A dashboard will identify when the product is ready to be distributed to the various communication channels, with the specifications required by each touchpoint, and through a single click.
Localization of product information for different geographic areas
In this global marketplace, it is necessary not only to centralize but also to adapt information to the context it is being sent to so that it is always relevant to the consumer.
Intuitive and user friendly tool
Akeneo PIM is an easy-to-navigate system with a clear interface and only features your team really needs to do its work effectively.
SaaS platform
The Enterprise version, software as a service, is always up-to-date with the latest features and fits easily into the enterprise tech ecosystem by communicating via API.
Support for a strong PX Strategy
There are tools within the platform that help measure the quality of the product information entered and suggest ways to improve it.
High return on investment
The impact of a PIM solution goes far beyond internal processes. Companies using a product information management system can more easily and quickly create and deploy the engaging product experiences needed to drive a good customer experience, reach more markets and sales channels, and ultimately improve conversions.
Product experience: essential for customer experience
Within the increased number of touchpoints and "places" of purchase, today consumers expect to find accurate product information in whatever channel they choose, be it e-commerce, Amazon, their favorite social or point-of-sale, to name a few. It is not enough for products to be on an individual channel: to be chosen, the descriptions, images, and details provided must be up-to-date, interesting, and consistent. A negative product experience impacts the consumers' overall experience with the brand and consequently their current and future purchase decisions. Creating a compelling product story across dozens of different channels requires a centralized repository to manage all individual channel information and a strong PX Strategy, declined for the different possible touchpoints with the end customer.
Akeneo chosen by many companies around the world.
The expert advice you are lookinf for: Extera Partner of Akeneo PIM
For more than 20 years, Extera has been involved in data management and process digitization, optimizing the performance of companies and opening up new business opportunities for industrial groups and companies in the retail sector.
We therefore chose Akeneo for its effective and user-friendly PIM solution, suitable for e-commerce and marketing teams that want to independently manage the control and enrichment of product information, with an omnichannel distribution and the goal of a major improvement in the product and customer experience.
Contacts
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